Consumer Research

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IFIC Spotlight Survey: Caffeine

The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about caffeine. One thousand adults aged 18+ years completed…

IFIC Survey: Public Perceptions of Food Ingredients

Download the survey results here Do consumers shy away from ingredients that are unfamiliar or have chemical-sounding names? And do they gravitate towards foods with certain ingredients, while avoiding others?…

2023 Food and Health Survey

The 2023 Food and Health Survey marks the 18th time the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food and food-purchasing decisions.…