Download the survey results here Highlights Information from the ingredients list and Nutrition Facts label on food packaging are more influential than on-package claims when purchasing sweet…
Consumer Research
IFIC Survey: Consumer Perspectives on Vitamins, Minerals, and Food and Beverage Fortification
Download the survey results here Highlights When deciding what to eat or drink each day, the majority of people say they consider the presence of specific vitamins and minerals…
Parents and Caregivers are Focused on Their Kids’ Nutrition, but Obstacles to Healthy Eating are Common
Download the survey results here Download the press release here Our dietary habits as young children have an especially strong influence over how we eat for the…
IFIC Survey: Consumer Viewpoints and Purchasing Behaviors Regarding Plant and Animal Protein
Download the Survey Results Here Highlights Most people try to eat protein at dinner and lunch; far fewer do so when eating snacks and desserts. Taste, type of protein,…
IFIC’s Year-End Survey: Consumer Insights From a Year Like No Other, Plus a Look to the Year Ahead
Download the Survey Results Here Highlights Eighty-two percent of consumers said that the pandemic has shifted what they eat and how they purchase food. Simple, straightforward shifts in…
Consumer Survey: Eating and Shopping During a Global Pandemic
Download the full report. Highlights: For many, snacking habits have changed since the COVID-19 pandemic began. One in 3 (36%) report snacking more, while 33% said they’re snacking more…
Consumer Survey: Trends, Habits and Attitudes Related to Food Safety
Download the full report. Food safety is an issue that never seems too far from our minds—whether it’s hearing about a new food recall, trying to keep our kitchens and…
Consumer Survey: Nutrient Density and Health
Download the full report. Highlights Improving and maintaining health are the top incentives for choosing nutrient-dense foods. Fresh fruits and vegetables, lean meats, and nuts and seeds are most…
Consumer Survey: Purchasing Behaviors, Eating Decisions and Health Perceptions of Dietary Fats and Oils
Download the full report. Highlights Over one in three people seek out “low fat” or “reduced fat” foods or beverages, with dairy being the most common food category for low–fat options. Many say that…