Download the survey results here Highlights Nearly half of Americans report having a high understanding of processed foods. Looking at the ingredients list on a product is…
Consumer Research
2022 Food and Health Survey Spotlight: What Is a Healthy Food?
We often hear about the importance of making healthy food choices, but how do Americans define a “healthy food”? And how much of an influence does healthfulness…
2022 Food and Health Survey Spotlight: Parents of School-Age Kids
With summer on the wane and back-to-school season in full swing, many parents of school-age children are pivoting their food purchases in order to accommodate their kids’…
2022 Food and Health Survey Spotlight: Generation Z
Don’t let their age fool you—at 18 to 24 years old, Gen Z might be the youngest generation of adults, but their perspectives on food are loud…
2022 Food and Health Survey Spotlight: Eating Patterns
The 2022 Food and Health Survey marks the 17th consecutive year the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding…
2022 Food and Health Survey
The 2022 Food and Health Survey marks the 17th time the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food…
IFIC Survey: Consumer Insights on Gut Health and Probiotics
Download the survey results here From kombucha to kimchi to kefir, the connection between certain foods and gut health is a hot topic in nutrition right now….
Caffeine: Consumer Consumption Habits and Safety Perceptions
Download the survey results here Highlights Over nine in ten (93%) Americans report consuming caffeine. Three in four (75%) caffeine consumers have caffeine at least once a…
Consumer Perspectives on Regenerative Agriculture
Download the survey results here Highlights Regenerative agriculture practices aren’t yet familiar to most Americans: Just one in five (19%) of survey takers said they’d heard of…