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Consumer Research

2022 Food and Health Survey

May 18, 2022

The 2022 Food and Health Survey marks the 17th time the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food…

IFIC Survey: Consumer Insights on Gut Health and Probiotics

April 13, 2022

Download the survey results here From kombucha to kimchi to kefir, the connection between certain foods and gut health is a hot topic in nutrition right now….

Caffeine: Consumer Consumption Habits and Safety Perceptions

March 15, 2022

Download the survey results here Highlights Over nine in ten (93%) Americans report consuming caffeine. Three in four (75%) caffeine consumers have caffeine at least once a…

Consumer Perspectives on Regenerative Agriculture

February 10, 2022

Download the survey results here Highlights Regenerative agriculture practices aren’t yet familiar to most Americans: Just one in five (19%) of survey takers said they’d heard of…

Consumer Survey: Understanding Portion and Serving Sizes

January 26, 2022

Download the survey results here Highlights Nine in 10 Americans say they have at least some understanding of serving size and portion size. The two terms are…

Consumer Surveys: A Continued Look at COVID-19’s Impact on Food Purchasing, Eating Behaviors and Perceptions of Food Safety

December 13, 2021

In the United States, the COVID-19 pandemic has been entrenched in our daily lives for the better part of one year. In the midst of its impact on the health of many and…

IFIC Survey: Knowledge, Understanding and Use of Front-of-Pack Labeling in Food and Beverage Decisions: Insights from Shoppers in the U.S.

November 16, 2021

Download the survey results here Highlights Over half of Americans say that front-of-package (FOP) labels impact their food and beverage purchases; a quarter consider this impact significant….

IFIC Survey: Consumption Trends, Preferred Names and Perceptions of Plant-Based Meat Alternatives  

November 3, 2021

Download the survey results here Highlights  Most Americans have consumed plant-based meat alternatives in the past year, with two in 5 eating them daily or weekly. Healthfulness…

Perceptions on Processed: Consumer Sentiment and Purchasing Habits

October 19, 2021

Download the survey results here Highlights The majority of Americans buy processed foods and beverages sometimes or often. Half of Americans have not changed the amount of…

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