The 2022 Food and Health Survey marks the 17th time the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food…
Consumer Research
IFIC Survey: Consumer Insights on Gut Health and Probiotics
Download the survey results here From kombucha to kimchi to kefir, the connection between certain foods and gut health is a hot topic in nutrition right now….
Caffeine: Consumer Consumption Habits and Safety Perceptions
Download the survey results here Highlights Over nine in ten (93%) Americans report consuming caffeine. Three in four (75%) caffeine consumers have caffeine at least once a…
Consumer Perspectives on Regenerative Agriculture
Download the survey results here Highlights Regenerative agriculture practices aren’t yet familiar to most Americans: Just one in five (19%) of survey takers said they’d heard of…
Consumer Survey: Understanding Portion and Serving Sizes
Download the survey results here Highlights Nine in 10 Americans say they have at least some understanding of serving size and portion size. The two terms are…
Consumer Surveys: A Continued Look at COVID-19’s Impact on Food Purchasing, Eating Behaviors and Perceptions of Food Safety
In the United States, the COVID-19 pandemic has been entrenched in our daily lives for the better part of one year. In the midst of its impact on the health of many and…
IFIC Survey: Knowledge, Understanding and Use of Front-of-Pack Labeling in Food and Beverage Decisions: Insights from Shoppers in the U.S.
Download the survey results here Highlights Over half of Americans say that front-of-package (FOP) labels impact their food and beverage purchases; a quarter consider this impact significant….
IFIC Survey: Consumption Trends, Preferred Names and Perceptions of Plant-Based Meat Alternatives
Download the survey results here Highlights Most Americans have consumed plant-based meat alternatives in the past year, with two in 5 eating them daily or weekly. Healthfulness…
Perceptions on Processed: Consumer Sentiment and Purchasing Habits
Download the survey results here Highlights The majority of Americans buy processed foods and beverages sometimes or often. Half of Americans have not changed the amount of…