IFIC Survey: Consumer Insights on Gut Health and Probiotics
April 13, 2022
Download the survey results here From kombucha to kimchi to kefir, the connection between certain foods and gut health is a hot topic in nutrition right now. And this trend…
Consumer Research
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Caffeine: Consumer Consumption Habits and Safety Perceptions
March 15, 2022
Download the survey results here Highlights Over nine in ten (93%) Americans report consuming caffeine. Three in four (75%) caffeine consumers have caffeine at least once a day, and one…
Consumer Perspectives on Regenerative Agriculture
February 10, 2022
Download the survey results here Highlights Regenerative agriculture practices aren’t yet familiar to most Americans: Just one in five (19%) of survey takers said they’d heard of regenerative agriculture. Over…
Consumer Survey: Understanding Portion and Serving Sizes
January 26, 2022
Download the survey results here Highlights Nine in 10 Americans say they have at least some understanding of serving size and portion size. The two terms are often conflated: while…
Consumer Surveys: A Continued Look at COVID-19’s Impact on Food Purchasing, Eating Behaviors and Perceptions of Food Safety
December 13, 2021
In the United States, the COVID-19 pandemic has been entrenched in our daily lives for the better part of one year. In the midst of its impact on the health of many and the…
IFIC Survey: Knowledge, Understanding and Use of Front-of-Pack Labeling in Food and Beverage Decisions: Insights from Shoppers in the U.S.
November 16, 2021
Download the survey results here Highlights Over half of Americans say that front-of-package (FOP) labels impact their food and beverage purchases; a quarter consider this impact significant. Nutrition Facts highlights…
IFIC Survey: Consumption Trends, Preferred Names and Perceptions of Plant-Based Meat Alternatives
November 3, 2021
Download the survey results here Highlights Most Americans have consumed plant-based meat alternatives in the past year, with two in 5 eating them daily or weekly. Healthfulness and being a…
Perceptions on Processed: Consumer Sentiment and Purchasing Habits
October 19, 2021
Download the survey results here Highlights The majority of Americans buy processed foods and beverages sometimes or often. Half of Americans have not changed the amount of processed foods they’ve…
Protein Perceptions and Consumption Behaviors
August 19, 2021
The popularity of protein among Americans is undeniable. It is our favorite and least demonized macronutrient. Although protein has become increasingly buzzworthy, the main motivation behind consuming it is a…