Consumer Research

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Protein Perceptions and Consumption Behaviors

The popularity of protein among Americans is undeniable. It is our favorite and least demonized macronutrient. Although protein has become increasingly buzzworthy, the main motivation behind consuming it is a…

A New Focus on Sustainability

Earlier during the COVID pandemic, many of us faced significant changes in our routines to access mainstay products we keep in our kitchens and prepare meals. As we saw food…

2021 Food & Health Survey

The 2021 Food and Health Survey marks the 16th time the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs and behaviors around food and food…