Consumer Survey: Public Perceptions Of Processed Foods In A Healthy Diet

Download the survey results here

The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about processed foods. One thousand adults aged 18+ years completed the survey from July 5-6, 2023, and responses were weighted to ensure proportional results. 

Interest in processed foods has increased significantly in recent years, gaining attention from a range of sectors, including public health to pop culture. 

  • Specifically, researchers have begun studying the potential health implications of processed foods consumption utilizing food classification systems, such as Nova, which categorize foods into various categories based on their level of processing. 
  • The U.S. Dietary Guidelines Advisory Committee is also reviewing the currently available scientific evidence regarding potential implications associated with ultra-processed foods consumption on various health outcomes. 
  • Media outlets often portray processed foods as a public health threat and have begun admonishing consumers to avoid them.

For the full executive summary and top findings, click here.