Download the survey here

The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to gauge perceptions, preferences, and recent consumption patterns of sweeteners in foods and beverages. One thousand adults ages 18 years and older completed the online survey from April 5-9, 2024, and respondents were weighted to ensure proportional results. Some questions in this 2024 sweeteners survey were also asked in IFIC’s 2023 sweeteners survey.

Key findings include:

• One in three Americans say they did not change their consumption of low- and no-calorie sweeteners between April 2023 and April 2024.
• Of those who say they decreased or stopped consuming low- and no-calorie sweeteners between April 2023 and April 2024, most recall doing so in 2023.
• Of those who say they decreased or stopped consuming low- and no-calorie sweeteners between April 2023 and April 2024, most did so as a change of habit.
• Of those who say they increased or started consuming low- and no-calorie sweeteners between April 2023 and April 2024, most did so to manage body weight.
• Most Americans have not heard of allulose.
• Americans say they are more likely to consume foods and beverages with sugars than those with low- and no-calorie sweeteners, allulose, or sugar alcohols.
• More than half (56%) agree that consuming low- and no-calorie sweeteners can benefit the health of some people.
• Most Americans say they inform their opinion about the safety of consuming low- and no-calorie sweeteners by doing their own research.
• Most Americans say they would consults the ingredient list and the Nutrition Facts label to determine if a packaged food or beverage contains low- or no-calorie sweeteners.
• Healthcare providers and health-focused websites are the top sources that people would recommend to friends and family to learn more about low- and no-calorie sweeteners.