Download the survey here

The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to measure knowledge, attitudes, and beliefs about seed oils. One thousand adults ages 18 years and older completed the online survey from November 15-19, 2024, and respondents were weighted to ensure proportional results.

Key findings include:

• More than half of Americans say they most often use olive oil when cooking or consuming food, followed by vegetable oil and butter.
• 4 in 10 Americans say they do not look for information on the type of fat a product contains before making a purchase.
• Americans believe avocado oil and olive oil are the healthiest types of fat or oil.
• 3 in 14 Americans are at least somewhat familiar with the term “seed oils.”
• Nearly half of Americans believe seed oils are healthy.
• The two most cited sources of information about seed oils are friends and family and social media.
• Most Americans say what they have heard about seed oils is positive.
• Sunflower oil and sesame oil are the cooking oils that most Americans consider to be a seed oil.
• More than 7 in 10 Americans do not actively avoid seed oils.
• Among those who avoid consuming seed oils, more than 6 in 10 believe seed oils are more processed, more genetically modified, and cause more weight gain than other oils.