consumer research

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Your Guide to Snacking

According to our 2022 Food & Health Survey, 73% of consumers report snacking at least once a day, an increase from the 58% who said the same in 2021. We’ve…

Protein Perceptions and Consumption Behaviors

The popularity of protein among Americans is undeniable. It is our favorite and least demonized macronutrient. Although protein has become increasingly buzzworthy, the main motivation behind consuming it is a…

2021 Food & Health Survey

The 2021 Food and Health Survey marks the 16th time the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs and behaviors around food and food…