Consumer Research

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2020 Food and Health Survey

This year’s Food and Health Survey marks the 15th time the International Food Information Council (IFIC) has surveyed American consumers to understand their perceptions, beliefs, and behaviors around food and…

Consumer Perceptions About Food Fraud

Download the full report. Food fraud can be defined as “the deliberate and intentional substitution, addition, tampering, or misrepresentation of food, food ingredients, or food packaging; or false or misleading…