Download the survey here 

The International Food Information Council (IFIC) commissioned an online survey among U.S. consumers to measure knowledge, attitudes, and beliefs about snacking. One thousand adults ages 18 years and older completed the online survey from May 9-13, 2024, and respondents were weighted to ensure proportional results.

Key findings include:

• Almost 9 out of 10 Americans call what they eat or drink between meals a “snack.”
• More than 4 in 10 Americans say they feel content and/or happy when snacking.
• Americans typically snack on sweet, salty, and crunchy foods, and nearly half include a beverage.
• Half of Americans do not set calorie goals when snacking.
• 2 in 3 Americans say their snacks are more likely to be spontaneous than planned.
• Among the five good groups, most American snackers seek fruit in their snacks followed equally by protein and/or grains.
• More than 4 in 10 Americans say their typical snack satisfies their hunger between meals and is an extra treat.
• Americans choose their typical snack to satisfy hunger, a specific taste, and/or desire for convenience.