Download The IFIC FOP Nutrition Labeling Consumer Study Report

Download The IFIC FOP Nutrition Labeling Consumer Study Questionnaire

The use of Front-Of-Package (FOP) nutrition labeling schemes has increased dramatically around the world since 2004 when the World Health Organization (WHO) first proposed a policy to implement FOP nutrition labeling. In the U.S., the Food and Drug Administration (FDA) has initiated qualitative and quantitative consumer research to explore the development of a FOP nutrition labeling scheme.

Given the multiple FOP initiatives underway at the FDA and health agencies throughout the world, the International Food Information Council (IFIC) commissioned quantitative FOP consumer research. The purpose of this IFIC FOP nutrition labeling consumer study, Front-of-Package Nutrition Labeling: Front & Center Food Information To Encourage Healthy Choices, was to better understand how consumers perceive, prioritize, use, and interpret nutritional labels and information on food packaging. Insights from this IFIC study can help inform a variety of stakeholders on preferred FOP labeling approaches that provide the type and amount of information that enables consumers to make healthy dietary decisions and build overall healthier eating patterns.