Get Wise On Portion Size

Key Messages

We get it: figuring out the difference between portion size and serving size can be tricky! According to an IFIC Spotlight Survey, almost half of consumers (48%) think they’re the same thing. And get this—71% of people don’t want to overthink it or put strict limits on what they eat or drink. Let’s make these concepts clear and approachable.

Serving size and portion size are distinct. Found on the Nutrition Facts Panel, serving size is defined by the U.S. Food and Drug Administration and based on a standardized amount of a food or beverage that people typically consume in one sitting. Portion size is the amount of food or beverage a person actually chooses to eat or drink in one sitting.

The Nutrition Facts Panel helps consumers determine the nutrition found in foods and beverages they consume. Other information sources, such as MyPlate, help consumers determine how to plan a healthful diet based on individual needs and preferences. Together, these resources can help consumers make healthy dietary choices.