A study conducted by the International Food Information Council (IFIC) Foundation of consumer understanding, perceptions, and behaviors in response to Front-of-Pack (FOP) labeling schemes has been published in the May 2014 online issue as an article in press of the Journal of the Academy of Nutrition and Dietetics (JAND). The study, titled, “The Impact of Variations in a Fact-Based Front-of-Package Nutrition Labeling System on Consumer Comprehension,” showed that the more nutrition information there is on the front of the food package, the better consumers are at identifying and comprehending the nutritional attributes of the food. Further, those with the lowest level of education (i.e. completed some high school or less) showed proportionately higher gains in identification of nutrients and percent daily values, helping close the gap between those who better understand labels and those of lower education levels. This research was used to inform the Facts Up Front labeling program, a partnership of the Grocery Manufacturers Association and the Food Marketing Institute (The study was funded by a grant to the IFIC Foundation from the Grocery Manufacturers Association.)
The article will be available in print in a future issue of JAND.
To access the full article online, click on this link.
For more information on consumer perceptions of labeling, visit IFIC Foundation Food Label Consumer Research Project