In anticipation of the release of the Report of the Dietary Guidelines Advisory Committee on the Dietary Guidelines for Americans, 2010, the International Food Information Council Foundation would like to offer journalists its resources and expertise on the topic.
Foundation staff have followed the 2010 Dietary Guidelines Advisory Committee deliberations closely, offering regular updates on the proceedings online. Over the years the International Food Information Council Foundation has also been a leader in communicating the dietary guidance and conducting consumer research to develop messages that can lead to meaningful advice for consumers.
The Foundation’s Annual Food & Health Survey takes a yearly pulse on consumer attitudes toward many of the topics covered in the 2010 Dietary Guidelines, including calories and weight management, physical activity, sugar, fat, sodium and food safety. This trended survey also includes questions specifically on consumers’ recognition and use of the Dietary Guidelines and MyPyramid.
“For the first time the Dietary Guidelines will be targeted toward an overweight and obese population, and big emphasis of the new Dietary Guidelines appears to be the importance of reducing the amount of calories in our diet,” said Marianne Smith Edge, MS, RD, LD, FADA, Interim Vice President, Food Safety and Nutrition at the International Food Information Council Foundation and Past President of the American Dietetic Association (ADA). “Year after year, our research has shown that few people fully understand the amount of calories they need on a daily basis. This only enhances the importance of communicating the Guidelines to help people achieve a healthful diet.”
The Foundation has also partnered with the United States Department of Agriculture Center for Nutrition Policy and Promotion to create such resources as Your Personal Path to Health: Steps to a Healthier You!, which offers consumers a roadmap that guides them down a path to achieving a healthful lifestyle.
“Repeatedly, our research has shown that people want to hear positive messages when it comes to food and the healthfulness of their diet,” said Smith Edge. “We are dedicated to working with the new Guidelines to help consumers understand what they mean when it comes to building a healthful diet and lifestyle and how they can enhance their efforts to achieve their goals.”
The Dietary Guidelines are jointly issued and updated every 5 years by the Departments of Agriculture (USDA) and Health and Human Services (HHS), as mandated by Congress. The goal of the Dietary Guidelines is to provide science-based nutrition and food safety recommendations for people two years and older to help promote habits that maximize good health and reduce the risk for chronic disease. These recommendations serve as the basis for Federal food and nutrition education initiatives and are used by the health and nutrition communities.
Additional International Food Information Council Foundation Dietary Guidance resources include:
2009 Foundation Food & Health Survey: Consumer Attitudes toward Food, Nutrition and Health (2010 Results Coming Soon!)
To speak with a Foundation expert, including Marianne Smith Edge, about the 2010 Dietary Guidelines for Americans and what the report means for consumers, contact Eric Mittenthal (firstname.lastname@example.org) or Jania Matthews (email@example.com) at 202-296-6540.