The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about caffeine. One thousand adults aged 18+ years completed the survey from January 12-16, 2024, and responses were weighted to ensure proportional results. 

• Most Americans consume caffeine daily and believe it is safe to do so, yet simultaneously report being unaware of how much is considered safe to consume.
• Uncovering this knowledge gap makes enhanced education efforts about safe caffeine consumption paramount.
• Consumers indicate that they look to multiple entities, including yet beyond the government, for confirmation of caffeine’s safety.
• To meet consumer expectations and demand, this critical responsibility should be coordinated and shared among various stakeholders including federal, state, and local government entities such as state-supported extension specialists; supply chain stakeholders, including retail and foodservice providers; as well as the public health and health professional community, including registered dietitians, many of whom communicate directly to the public.

For the full executive summary and top findings, click here.