International Food Information Council Foundation Encourages Key U.S. and Global Leaders to Emphasize Effective, Science-based, Behavior-focused Communication Messages on Nutrition and Health
(Washington, D.C., April 26, 2011) – The International Food Information Council (IFIC) Foundation encouraged key U.S. and international participants involved in the upcoming First Global Ministerial Conference on Healthy Lifestyles and Noncommunicable Disease (NDC) Control and World Health Organization (WHO) Global Forum: Addressing the Challenge of NCDs about the importance of effective, science-based, behavior-focused communication messages on nutrition and health when addressing NCD prevention and control.
The First Global Ministerial Conference on Healthy Lifestyles and NCD Control is being organized jointly by WHO and the Ministry of Health and Social Affairs of the Russian Federation and aims to help Member States develop and strengthen policies and programs on healthy lifestyles and NCD prevention. Both the Ministerial Conference and WHO Global Forum take place in Moscow, the Russian Federation, on April 27-29, 2011.
The IFIC Foundation sent letters to seventeen health and nutrition leaders (listed below), including U.S. Department of Health and Human Services Secretary Kathleen Sebelius, who will serve as the Chief Delegate of the U.S. Delegation to the Ministerial Conference. Outcomes from this week’s events may serve as a basis and platform for the 2011 United Nations High-level Meeting on NCD Prevention and Control to be held on September 19-20, 2011, in New York, NY.
Click here for the full text of the IFIC Foundation letter to Secretary Sebelius.
IFIC Foundation Executive Director Kimberly Reed noted that “both the Global Ministerial Conference and the September 2011 United National General Assembly High-level Meeting present excellent opportunities for leaders to emphasize the need for effective messages that reach individuals where they eat, work, and play in order to help them reduce risk factors associated with NCDs.” This cost-effective approach can be easily tailored for different audiences based on location and need, and, therefore, should be a simple, yet important, intervention that every country could consider.
The IFIC Foundation sent letters to the following individuals:
- Dr. Ala Alwan, Assistant Director-General, Noncommunicable Diseases and Mental Health, World Health Organization
- Ann Blackwood, Director for Health Programs, Bureau of International Organization Affairs, U.S. Department of State
- Nancy Brown, CEO, American Heart Association
- Dr. Téa Collins, Executive Director, The NCD Alliance
- Isabella Danel, Associate Director for Program Development, Center for Global Health
Centers for Disease Control and Prevention, U.S. Department of Health and Human Services
- Dr. Nils Daulaire, Director, Office of Global Health Affairs, U.S. Department of Health and Human Services
- Dr. Thomas Frieden, Director, Centers for Disease Control and Prevention, U.S. Department of Health and Human Services
- Dr. Roger Glass, Director, Fogarty International Center, National Institutes of Health, U.S. Department of Health and Human Services
- Larry Hausner, CEO, American Diabetes Association
- Rosie Henson, Senior Advisor to the Assistant Secretary for Health, U.S. Department of Health and Human Services
- Paul Holmes, Senior Regional Health Advisor, Bureau for Europe and Eurasia
U.S. Agency for International Development
- Dr. James Hospedales, Senior Advisor, Prevention & Control of Chronic Diseases, Pan American Health Organization
- Dr. Eva Jane-Llopis, Head, Chronic Diseases and Well-Being, World Economic Forum
- Yolonda Richardson, Vice President, International Programs, Campaign for Tobacco-Free Kids
- The Honorable Kathleen Sebelius, Secretary of Health and Human Services, U.S. Department of Health and Human Services
- Dr. John Seffrin, CEO, American Cancer Society
- Dr. Jeffrey L. Sturchio, President and CEO, Global Health Council
With 20 years of experience in gathering consumer insights and providing communication expertise, the IFIC Foundation is a leading nonprofit educational organization dedicated to effectively communicating science-based information on health, nutrition, and food safety for the public good.