“Know your audience” is a common refrain among communicators of all kinds. As health and nutrition professionals, this age-old advice is key to tapping into your clients’ motivators and helping them overcome their barriers to healthy eating. The IFIC Foundation Food & Health Survey provides an important baseline on Americans’ perceptions, beliefs and behaviors. This video presentation provides insights from the 2017 Food & Health Survey with a specific focus on communications takeaways for health professionals.
Registered dietitian nutritionists (RDNs) and dietetic technicians, registered (NDTRs) can earn one CPE credit by watching the module and following the instructions below.
How To Earn CPE Credit
Step 1. Watch the 2017 Food and Health Survey Webcast for Health Professionals (video above)
Step 2. Follow this link to complete an on-line evaluation of this CPE Module.
Step 3. Download the Certificate of Completion (PDF) and put it in your files to verify completion of the CPE program and to receive one CPE credit hour.
- Explain the variety of influences on consumers’ purchasing decisions.
- Understand how different subgroups differ in their nutrition knowledge, use of nutrition information and eating behaviors.
- Describe areas of misinformation, confusion and lack of understanding related to nutrition and health.
- Discover ways to improve food and health communications to empower consumers to adopt healthier eating habits.