The survey explores Americans’s awareness, perceptions, and behaviors regarding plant and animal biotechnology, modern agriculture, and sustainability.
About the IFIC 2014 “Consumer Perceptions of Food Technology” Survey
The IFIC 2014 “Consumer Perceptions of Food Technology” Survey explores U.S. adult consumers’ awareness, perceptions, and behaviors with respect to various aspects of plant and animal biotechnology, modern agriculture, and sustainability. The 16th “Consumer Perceptions of Food Technology” survey was fielded by Market Strategies International of Livonia, Mich., between March 28 and April 7, 2014, and involved 1,000 U.S. adults polled using an online survey tool. Results were weighted based on gender, age, race, education, region, income, and marital status to reflect the U.S. population. Results can be reported at a 95 percent confidence level. Formerly the “IFIC Survey of Consumer Attitudinal Trends toward Food Biotechnology,” this survey is part of a series that has been conducted since 1997.
Click here to download the PDF of the Executive Summary.
Click here to view the PDF of the Final Report.
Click here to view the Topline Summary.
Click here to view the Press Release.
Click here to view the Food and Health Professional Webcast.
- To understand the attitudes and opinions regarding food biotechnology and theimportance of certain benefits of today’s modern food supply that are made possible with biotechnology.
- To gauge consumer knowledge and awareness pertaining to plant and animal biotechnology safety, benefits and labeling, as well as sustainability and emerging technologies.
- To gauge purchase behavior and determine which information about foodbiotechnology, and from what sources, best assists consumers with making informed food decisions.