Caffeine’s Consumer Conundrum
March 26, 2024
While highly studied and approved for safe use by the US Food and Drug Administration (FDA), European Food Safety Authority (EFSA), and many other global regulatory agencies, caffeine remains a…
While highly studied and approved for safe use by the US Food and Drug Administration (FDA), European Food Safety Authority (EFSA), and many other global regulatory agencies, caffeine remains a…
The International Food Information Council (IFIC) commissioned an online research survey with consumers based in the US to measure knowledge, attitudes, and beliefs about caffeine. One thousand adults aged 18+ years completed…
When you feel tired during the day, it’s tempting to reach for a quick jolt of energy from a cup of coffee or energy drink. Depending on the time of…
Caffeine keeps us moving, with approximately 9 out of 10 American adults consuming coffee, tea, or soft drinks at least once a day. However, a lot of confusion still surrounds…
Imagine a world where consumer communication outpaces the speed of scientific rigor. Where concepts that sound science-based, and make sense on the surface, shape real-life food beliefs, decisions, and eating…
The dialogue around processed food is noisier than ever, and the constant barrage of media headlines about the purported harms of all processed foods has no end in sight. The…
When it comes to feeding the U.S. population, it’s vital that our government prioritizes food safety and ensures that our food supply chain is safe. Documentaries such as “Poisoned: The…
While many of us strive to cook meals using fresh ingredients, busy schedules over the course of our week often lead to home-cooking burnout and the desire for delivery or…
Download the survey results here Do consumers shy away from ingredients that are unfamiliar or have chemical-sounding names? And do they gravitate towards foods with certain ingredients, while avoiding others?…
Sugar, in one form or another, is an ingredient in many of our favorite foods and beverages. And while most of us know that sugars add sweetness and enhance taste,…